https://growkestrel.com/guides Short guides for independent, fee-only RIAs on growth goals, measurement, and channels. en-us https://growkestrel.com/guides/choose-one-growth-goal https://growkestrel.com/guides/choose-one-growth-goal Three growth goals an RIA can choose from, how each changes the marketing, and how to pick one. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/content-that-gets-found https://growkestrel.com/guides/content-that-gets-found What the 2026 Kitces data says about SEO, AI search, and reviews for advisors, and how an RIA can be found without overspending. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/email-newsletters https://growkestrel.com/guides/email-newsletters What an RIA newsletter holds, who should write it, and how to measure it, with 2026 Kitces data on newsletters and partner time. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/events-and-webinars https://growkestrel.com/guides/events-and-webinars What the 2026 Kitces study found about seminars, webinars, and client events for advisors, and how to choose one format. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/growth-a-buyer-can-trace https://growkestrel.com/guides/growth-a-buyer-can-trace What a buyer or successor looks for in an RIA's growth record, and how marketing can document where new clients came from. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/is-your-marketing-working https://growkestrel.com/guides/is-your-marketing-working Four questions an RIA partner can answer in one sitting to see what marketing produces, and the numbers worth reading each month. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/marketing-plan https://growkestrel.com/guides/marketing-plan How to write an RIA marketing plan that fits on one page: one growth goal, the few tactics that serve it, who owns it, and the numbers to track. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/partner-time https://growkestrel.com/guides/partner-time Where partner time pays in marketing and where staff or a marketing team can take over, with figures from the 2026 Kitces study. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/referrals https://growkestrel.com/guides/referrals What the 2026 Kitces data says about client referrals, asking, thanking, niche, and centers of influence, and why growth that rests on referrals alone slows. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/social-media https://growkestrel.com/guides/social-media What the 2026 Kitces data says about social media for advisors, who it suits, and how to run it with little partner time. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon) https://growkestrel.com/guides/video https://growkestrel.com/guides/video How an RIA can use short video: which questions to answer, who should be on camera, and where to publish. Thu, 08 Oct 2026 12:00:00 GMT hello@growkestrel.com (Sarah Falcon)